The City Map. Live
Every stickered spot, pinned by borough. Tap a pin → trophy tier, the signature dish, the @diet feature. Live filter. NYC food, mapped.
Open the map →
The Food Journal of NYC
we eat
where the
city eats.
The most viral food videos in New York, curated by borough. Restaurants get officially on the diet. Creators get featured to 51,000+ on @diet.
🗽Manhattan
🌉Brooklyn
🏟️Queens
🦁The Bronx
⛴️Staten Island
// The Scoreboard
trophies awarded · all-time
updated weekly
1
🌉
Brooklyn
142 🏆
+12 this month
2
🗽
Manhattan
138 🏆
+8 this month
3
🏟️
Queens
89 🏆
+15 this month ↑
4
🦁
The Bronx
47 🏆
+4 this month
5
⛴️
Staten Island
23 🏆
+1 this month
Brooklyn locked in 1st last quarter. Queens is gaining fast.
// Explore
What the city is eating
curated · updated weekly
The most viral food videos in New York right now. Pick a borough.
// The City Map
Every stickered spot, mapped.
tap a pin · borough-filtered
The spots officially On The Diet, pinned across New York. Tap any pin for its trophy tier and signature dish. Pick a borough.
3 🏆 worth a flight
2 🏆 worth a detour
1 🏆 worth a try
// The Award
The Cheat Meal
Trophy.
Our Michelin star, except cooler. We pick the New York spots that make us break our diet — the ones worth crossing a borough for.
Restaurants that earn one are officially On The Diet. They get a window sticker, a feature on @diet, and a permanent listing in our stickered directory.
🏆
1 Cheat Meal — "worth a try"
Solid in its category. Locals know.
🏆🏆
2 Cheat Meals — "worth a detour"
Cross the bridge. It earns the trip.
🏆🏆🏆
3 Cheat Meals — "worth a flight"
The best NYC has, in its category. Nationwide pull.
// Currently On The Diet
The stickered ones.
439 trophies · 312 restaurants
Spots that earned at least one Cheat Meal Trophy. They display the sticker. They get on the @diet feed. They're permanent.
3 🏆 worth a flight
🗽
Opto
Manhattan · Flatiron
"the best branzino in New York, full stop."
on the diet since 2026
3 🏆 worth a flight
🗽
Fuwa Fuwa
Manhattan · Japanese Soufflé Pancakes
"the fluffiest pancake in North America. handcrafted, slow-cooked, worth the wait."
on the diet since 2026
3 🏆 worth a flight
🏟️
Anemi
Queens · Astoria
"timeless Greek tradition, modern execution. the Aegean, in Astoria."
on the diet since 2026
3 🏆 worth a flight
🌉
L'industrie Pizzeria
Brooklyn · Williamsburg
"the $4 slice that broke Brooklyn."
on the diet since 2026
3 🏆 worth a flight
🏟️
Birria-Landia
Queens · Roosevelt Ave
"birria tacos that hit different."
on the diet since 2026
2 🏆 worth a detour
🗽
Apollo Bagels
Manhattan · East Village
"the sourdough bagel that ended the debate."
on the diet since 2026
2 🏆 worth a detour
🗽
Hamburger America
Manhattan · Soho
"the smashburger that stopped traffic."
on the diet since 2026
2 🏆 worth a detour
⛴️
Joe & Pat's
Staten Island · Castleton Corners
"thin crust pizza, no apologies."
on the diet since 2026
1 🏆 worth a try
🦁
Empanology
Bronx · Mott Haven
"empanadas, no notes."
on the diet since 2026
// What's Cooking
On the way.
The City Map just went live — the native app is next. Follow @diet on Instagram to be inside the day it unlocks.
v2 · later
The @diet App.
@diet in your pocket. Push when a new sticker hits your block. Save spots, plan crawls, claim trophies as you go. NYC food, gamified.
native iOS & android · push · gamified
// The Guides
Editorial, weekly. No filler.
Long-form pieces from the @diet team. Locals only. The kind of guide you actually save.
Featured Guide
Brooklyn · Manhattan
10 NYC pizza slices we'd commit crimes for.
From the $4 corner slice to the $35 tasting-menu pie. We ate at 47 spots over six weeks. These are the only ten that mattered. Includes one Staten Island sleeper that nobody is talking about and one Bushwick newcomer that is already 3 trophies deep.
By @diet
·
12 min read
·
updated this week
Queens · Coming next week
The Roosevelt Ave food crawl, hour by hour.
Manhattan · Coming soon
Where the chefs eat after their shift.
Brooklyn · Coming soon
Williamsburg, but only the spots locals still go to.
// Creators
Submit your video.
Made a NYC food video that deserves the city's eyes? Drop it. We feature the best ones on @diet — full credit, your @ on every post.
We review weekly. If yours hits, you'll hear back within 7 days.
// Restaurants
Get on the diet.
// Packages
monthly · no contract · cancel anytime
📱
Story Starter
$249
per month
- ✓4–8 story videos a month on @diet
- ✓Featured to 51,000+ NYC eaters
- ✓Borough tag on every feature
- ✓Monthly views + engagement recap
Built for the corner spot. Get in the rotation without an agency budget.
Choose this →
Most popular
🎬
The Reel Deal
$599
per month
- ✓Everything in Story Starter (4–8 stories/mo)
- ✓1 custom reel a month by a vetted NYC creator
- ✓Posted to @diet's main feed
- ✓You keep the raw footage
You comp the meal, we send the videographer.
Choose this →
🏆
The Trophy Pipeline
$799
per month
- ✓Everything in The Reel Deal
- ✓In-person Cheat Meal Trophy evaluation in your first month
- ✓Window sticker + plaque if awarded
- ✓If awarded: permanent spot on the stickered directory + City Map
- ✓Priority placement in weekly guides + direct line to the team
The trophy is earned, never bought — the evaluation is honest or it's worthless.
Choose this →
Custom packages and multi-location deals available on request — DM @diet or use the form below.
Inquire about a feature
Reply within 24 hours. We answer every email personally.
Or DM us directly on @diet.